Alicia shot in our 1225 Electric Avenue location by Michael Anthony Hernandez.

We’re all about cool people doing cool things with Breather. From innovative startups to creatives to amazing business minds, this section highlights all the ways Breather fits your work life. Meet Alicia Zumback, the LA-based producer behind CAMP Productions.

Describe your work.

I run CAMP Productions, a stills production company I started about two years ago. We’re a team of producers who coordinate jobs for everything from music to fashion, movie posters and everything in between.

What motivated you to start your own business?

Production has a pretty basic formula that all companies use to arrive at an end product, which is having a photoshoot that runs smoothly and beautiful images. I had a vision of how production could be a little different. I wanted to create an environment that made people feel like they were coming into a fun, enjoyable, communicative space for the duration of our shoot. I also felt that creating the same space for the prep and wrap of jobs for our producers and coordinators was important. Working along side other producers and coordinators who also do amazing side projects like making movies, creating homemade leather goods, playing in touring bands — brings a uniqueness to CAMP. We want to encourage creativity and individuality as a company.

Alicia Zumback in our LA flagship location.

You’ve lived in LA for the past 8 years, what do you miss most about your hometown?

I grew up in Saratoga Springs, which edges on the Adirondacks, I miss the nothingness to a place like that. It also has a huge horse racing season in the summer, so I miss five-foot tall men offering to buy my drinks.

Was it love at first sight?

Oh no. I hated LA when I moved here. I hated it for about the first two years. And everyone from New York was telling me, “you’re going to regret this. It’s going to be the biggest mistake of your life!” Then, after the two-year mark, I started to making friends and finding the hidden gems of LA, and that’s when I finally fell in love with it.

What neighborhood do you call home?

I recently moved to Mt Washington/Eagle Rock. It places me within 10 minutes of my favorite hikes, which I do daily with my dogs, and the neighborhood lends a great deal of diversity. Everyone in the area is doing something creative that allows you to step into that mindset as well.

How has LA changed over the time that you’ve been here?

LA is defiantly transforming into a bigger city. It’s become big in the sense that it’s setting fashion trends along side the likes of New York and creativity is becoming more visible and spilling onto the streets as opposed to having to open doors to find it.

What are the challenges of travelling between New York and LA?

I don’t find many challenges other than no cell service on a flights–yet.

Go do something inspiring!