An Insider’s Guide to Dreamforce

An Insider’s Guide to Dreamforce

The countdown is on! This September, more than 150,000 Trailblazers will descend on San Francisco for the annual Salesforce conference—four epic days (September 25 to 28) filled with more than 3,000 workshops, sessions and inspiring keynotes. With so much to do, it’s easy to see how the conference can be overwhelming, so we’ve compiled a list of tips and tricks that’ll help you navigate the conference with ease. Here are five things you can do to get the most out of your time at Dreamforce:

  • Divide and conquer—then report back

With thousands of events, presentations and workshops to choose from, it’s important to remember that one person can’t do it all—but you don’t have to bring your entire Salesforce team, either. Veteran Trailblazers have reported that it’s helpful to take a small group (max. 5) split across departments. Administrators, developers and analysts can then easily divide and conquer to bring knowledge back home.

  • Pack (or pick up) the essentials

Comfy shoes and laptops are necessary items to bring from home, but several other essentials will be provided on site. Dreamforce backpacks (available for full conference attendees) come equipped with gum, hand sanitizer, water bottles and other swag to get you through the week.

  • Map it out—can you really go the distance?

The Dreamforce campus is comprised of multiple venues. If you’re interested in attending back-to-back sessions, remember to check where they’re being hosted (and the time it takes to travel between each!) to determine if you can make it there by walking, taking an Uber or catching a ride on one of the conference shuttles.

  • Skip the most popular keynotes (if you can handle the FOMO)

Al Gore, and Adrian Grenier may be among this year’s speakers, but celebrity talks are hard to get into (some Trailblazers stood in line for more than two hours to see Michelle Obama’s keynote last year…and they still didn’t get in). Hype aside, it’s better to attend sessions that will prove valuable after you return home. Several keynotes will also be recorded and posted online—we promise they’re just as good as the live show.

  • Stay connected with other Trailblazers

Beyond wanting to learn from this year’s panel of experts, you no doubt want to network with other attendees—Trailhead Bootcamp classes and after parties are great places to do this. You can also use the Salesforce Events app to coordinate meet-ups (we’ve got a few locations in mind). Once you’ve made the connections, ask for Dreamforce recommendations and secrets—things that don’t appear on the daily agendas; rumor has it there were some stress-relieving pups on campus last year.

Okay, Trailblazers. We’ve done the hard work—now it’s up to you. Take what you’ve learned to the conference campus and wear your black hoodie with pride. Dreamforce 18 awaits!

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